Physical AI & Creative Expression Infrastructure
Investor materials.
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For nails, bodies, and beyond. Nailbot is the first platform: a Cricut for nails that prints custom art, photos and AI designs in 5 seconds. 1,000+ units shipped. 10+ utility patents. NBCUniversal partnership across Gabby's Dollhouse, Minions, and Wicked. LOI Executed. Contract Finalized.
1,000+ units shipped at a $199 to $299 blended price point. We tracked usage, consumable attach, and engagement across the full stack. Here's what the data showed.
Two minutes. A Trolls x Nailbot fandom example and a customer reaction to the 1.0 device.
Physical AI and creative expression infrastructure for nails, bodies, and beyond. A pipeline of devices, each one cheaper to build and higher margin than the last, feeding the same consumables and software ecosystem.
Licensed IP solves the hardest problem in consumer hardware: customer acquisition cost. Pre-existing fan demand replaces paid acquisition. NBCU is the proof point.
The mechanism: fandom communities are pre-aggregated demand. A Wicked drop, a Minions co-brand, a Gabby's Dollhouse line. Each pulls a known audience into the platform at near-zero CAC, then converts them to a recurring consumables and software relationship that long outlasts the IP campaign. Architecturally modular: new IPs onboard through packaging, consumables, and digital content, not hardware redesign. NBCU validated the model. The pipeline scales it.
Base: Preemadonna runs the activation engine: pop-ups, fandom events, sponsored moments that drive awareness and waitlist conversion. Co-brand drops: Special NBCU activations woven in (Minions, Gabby's, Wicked moments).
Base: Nail Art Pens, Canvas Polish, Inklish Body Art kits, and Press-Ons carry Preemadonna + Nailbot branding across DTC and retail. 55% gross margins. Co-brand drops: Special NBCU editions (Minions x Nailbot pens, etc.) sold at a premium ASP.
Base: Nailbot 2.0 ships as a Preemadonna product. The 125-unit Community Drop tiers as 5 NBCU-approved commercial + 20 co-brand commercial testers + 100 community testers. Co-brand drop: The 5 NBCU-approved units and 20 co-brand testers carry NBCU IP; the 100 community testers ship in Preemadonna + Nailbot branding. Volume shipment in 2.0 Scale.
Base: Preemadonna runs the Creator Studio, marketplace, and subscriptions. ~89% gross margin. Co-brand layer: NBCU IP design packs are one revenue stream inside the marketplace. Platform monetizes regardless of any single IP partner.
Patents block hardware replication. Trade secrets protect the chemistry that makes it work. Platform effects compound with every user and IP partner. Large beauty conglomerates have no in-house robotics or computer vision capability. This is a deep tech company.
Proprietary formulation enabling print adhesion on bare nails, colored polish, gel, and press-ons. No UV/LED. Wipes off with alcohol. The core breakthrough.
Fast-drying, durable topcoat formulations. Application chemistry eliminates UV lamps entirely.
Cartridge ink formulations optimized for substrate adhesion, color vibrancy, fast-dry, and durability across skin tones and nail types.
The prime → print → seal sequencing and tolerances. Tacit process knowledge from years of R&D and 1,000+ units shipped.
One device, infinite franchises. New IPs onboard through packaging, consumables, and digital content. Not hardware redesign. Proven with NBCU 3-franchise rollout.
Two-sided platform. Designers create, consumers buy and rent. User-generated design library grows with every user. 60% create their own content.
Users build personal design libraries, purchase digital packs, develop muscle memory with the workflow. Each additional IP partner makes the platform stickier.
DTC and licensed IP first. Mass-market hardware second. Body art and international third. Each phase compounds the platform underneath.
Target: Gen Z and Gen Alpha nail enthusiasts plus fandom communities. Direct-to-consumer, content-led growth via creator UGC, strategic retail through co-brand drops. The 125-unit Community Drop ships in 2.0 Launch. Standalone consumables ship to retail. Brand activations live. Waitlist activated for 2.0 Scale.
$49.99 price point on the same shelf as Easy-Bake, Instax Mini, LOL Surprise. Retail partnerships expand. Creator-led organic growth reduces CAC. Polish Maker enters.
Inkbot enters the $2.3B temporary tattoo market. International rollout software-first. Eight device categories all feeding the same consumables, software, and creator platform.
Each new device reuses the same software stack, consumables supply chain, and creator content. CAC drops. ARPU rises. Platform gets stickier with every device added.
Hardware and manufacturing operators with deep experience scaling complex products at HP, Sun Microsystems, and venture-backed hardware startups. Backed by founders who built category-defining consumer companies.
Creator of Nailbot and architect of Preemadonna's Physical AI platform. Holds 10+ utility patents across electro-mechanical systems, computer vision, and product design. Former operator at early-stage hardware and building automation startups. EIR at JumpStart. Co-founder of Soorma Ventures. MBA, University of Chicago. BA, Northwestern.
Former VP Operations at HP LaserJet and Sun Microsystems. Stanford MS. Purdue Distinguished Engineering Alumna.
Mechanical engineer who led Nailbot 1.0 from MVP through PVT, translating complex hardware requirements into manufacturable, scalable product lines.
$500K of the $1M is closed. The next $500K rides those same SAFE terms. This tranche funds the 125-unit Community Drop, the consumables ramp, and the waitlist activation that sets up 2.0 Scale. The next priced round comes after the commercial cohort ships and the waitlist converts, at a higher mark.
The Investment Teaser and the Full Financial Model are downloadable here. The complete pitch deck is shared after a call.
The answers we send most often, on the record.
Two reasons. First, the partnership economics are in motion but specific near-term revenue is forecasted, not contracted. Pricing today would lock in valuation before the Community Drop ships and before the waitlist converts.
Second, the next priced round prices what we built, not what we forecasted. A SAFE keeps execution velocity high through 2.0 Launch and allows 2.0 Scale to set the mark. Today's SAFE entries set the floor for that markup.
SAFE. $500K of the $1M tranche is closed. The next $500K rides those same terms: $15.9M pre-money cap or 20% discount to the next priced round, whichever is more favorable to the investor. For checks of $500K or more, we include pro rata rights.
After this tranche, the pre-money cap steps to $20M for the remaining $4M of room. Total raise capacity up to $5M on SAFEs before pricing.
Four pillars: brand activations, standalone co-branded consumables, co-branded hardware bundles, and software and digital. Under our executed LOI and finalized contract, the partnership covers Gabby's Dollhouse (kids), Minions (mass market), and Wicked (cultural tentpole).
Near-term focus is activations and standalone consumables, with the 125-unit Community Drop in market: 5 NBCU-approved commercial + 20 co-brand commercial testers + 100 community testers. Co-branded hardware ships in volume in 2.0 Scale to an activated waitlist. Forecasted partnership value runs from low-to-mid six figures in 2.0 Launch to $3M to $9M in 2.0 Scale.
NBCU is not exclusive but is first to market for the 2.0 platform. The architecture is modular: new IP onboards through packaging, consumables, and digital content rather than hardware redesign. That means additional fandom partners can scale rapidly without retooling. Fandom drives discovery, hardware creates lock-in, consumables and software generate recurring revenue. It is a route into retail and an installed base without heavy paid acquisition spend.
Hardware: 34% gross margins on 2.0 today, scaling to 38% as BOM optimizes. Nailbot 3.0 hits ~40% at a $30 BOM and $49.99 retail price (Easy-Bake, Instax, LOL Surprise shelf comp). Each successive device is structurally simpler and higher margin than the last.
Hardware-tied consumables (ink cartridges, primers, top coat refills): 50% gross margins, high-frequency repeat purchase driven by usage. Super users in the 1.0 pilot printed 100+ times/month.
Standalone CPG (Nail Art Pens 4-pack and 10-pack, Inklish Golden Muse Body Art kits, Press-Ons, Canvas Polish and Top Coat): 55% gross margins. Ships ahead of 2.0 hardware. Both a top-of-funnel entry point and an independent revenue stream. Forecasted in the low-to-mid six figures for 2.0 Launch.
Digital subscriptions & pay packs: ~89% gross margins.
Blended: ~44% today, expanding to 62% by Year 8 of the model as recurring streams grow from 43% of revenue in Year 1 to 80%+ by Year 8. The margin story is mix shift, not cost cutting.
A 2.0 Launch phase that de-risks 2.0 Scale.
The 125-unit Community Drop ships. 5 NBCU-approved commercial units validate the partnership delivery. 20 co-brand commercial testers extend the commercial cohort and seed retail conversations. 100 community testers in field gather real-world data that de-risks the volume ramp before tooling commitment.
Waitlist activation drives 2.0 Scale bookings. Reactivates an audience built over years. Pre-orders convert as hardware ships in volume. Demand built ahead of supply.
Standalone consumables prepared and launched to ecom and retail. Nail Art Pens (4-pack + 10-pack), Inklish Golden Muse Body Art kits, Press-Ons, Canvas Polish + Top Coat live across DTC and retail channels. 55% gross margins. No hardware dependency.
Brand activations executing. Co-branded NBCU events drive fandom awareness. Marketing-funded. Content engine. Generates waitlist conversions while hardware finishes tooling.
Four credible paths, each aligned to a different stage and acquirer profile:
Beauty & CPG platforms. L'Oréal, P&G, Coty, Unilever. They acquire to own at-home technology and the consumables ecosystem that feeds it.
Creative hardware & software platforms. Cricut, Canva, Adobe. Cricut alone is a $5B mcap public company where platform revenue is now outpacing hardware, which is exactly the mix-shift story we're executing.
Category leader & roll-up. Acquire adjacent at-home creative beauty tech and become the consolidator.
Long-term platform scale IPO. The base case if we keep compounding the installed base, the consumables attach, and the brand pipeline.
1,000+ Nailbot 1.0 units shipped. $208K in pilot revenue. 10+ utility patents granted on the core technology.
NBCU LOI executed and contract finalized across three franchises. Existing investors include Version One Ventures, Amazon Alexa Fund, SOSV/HAX, and Two Small Fish. Angels who created iRobot (Helen Greiner), Guitar Hero (Charles Huang), and Spanx (Sara Blakely) participate. Strong retail and Amazon demand signals for the 2.0 launch.
Book a call. We're closing the next $500K of the $1M tranche. The remaining $4M of capacity steps to a $20M pre-money cap. We'll walk through anything in this dossier on a live call.
This page is confidential and shared only with prospective investors under the SAFE described herein. The information presented includes forward-looking statements regarding revenue, milestones, partnerships, and market opportunity. These statements are estimates based on information available as of the date posted and reflect management's current assumptions about future events, including manufacturing timelines, retail conversion, waitlist activation, partnership execution, and consumer demand. Actual results may differ materially. Past performance and pilot data are not guarantees of future results. The financial model referenced is illustrative and subject to revision. This is not an offer to sell or a solicitation to buy securities. Any investment is made solely under definitive transaction documents.